I am pretty sure that every year on Black Friday we have posted a picture of a black coffee! This year we are taking it a little further. We are not into large consumerist corporations but we are into black coffee so this Friday, the 29th, we are offering free refills on black pourover filter coffees.
We love black coffee and have been on a mission to make you all love it too! We totally understand the the first reaction when served a coffee is for 'milk and 2' please. Totally understandable for nearly all the coffee out there. But what if your coffee was naturally sweet, tantalisingly acidic, beautifully flavourful and just incredible without the addition of milk and sugar. What even if adding milk and sugar in made it worse! Milk can 'soften' the coffee and so can mask the amazing flavours in your cup. Coffee is slightly acidic, pH of around 5, and sugar is also slightly acidic and so when your friendly Apothecary barista has spent quite a while trying to get the balance of everything in the cup just so, then the sugar will change that balance!
Don't take my word for it. Come in, pick your coffee from the two coffees available on filter at either cafe, let it cool just a little (your taste buds don't like super hot coffee and don't react well to it) and see what happens. If you love it there is more of it on us on Black Friday.